marketing

Miscellaneous

Experimenting with Paid for Ads for Web Traffic

Why Did I Consider Paid for Ads? I wrote a post about focusing on some of my strengths in order to minimize risk in new areas, and part of that meant focusing on increasing brand awareness for DevLeader as a proving ground. The idea of driving more web traffic to my blog via ads came up because I was interested in experimenting with Instagram ads for my show car branding, but not knowing anything about paid for ads made taking that first step feel pretty risky. What should I expect for paying for ads? What will $1 get me? What will $10 get me? I have no idea where to start with this kind of thing, so I felt it was important to use my more solid brand, DevLeader, as the basis for this experiment. If I can watch what happens…

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June 1, 2018
Doubling Down - Muscle Flex
Miscellaneous

Doubling Down: My Specific Strategy

I recently wrote about how and why I'm looking into doubling down on my strengths to improve a weakness, and I figured it would be a great follow-up to try and explain the specifics of my strategy. It's an interesting learning opportunity for me, so why not share it with those that are interested? The format of this post is really just to call out the specifics of some strategies I'm looking at exploring when building the brand for my vehicle to help with sponsorship opportunities. Reach Outside Core Audiences This one shouldn't be a shock to you if you're familiar with this blog already. It's primarily aimed at programming, leadership in a tech environment, and self-reflecting as a means to improve. One of my goals is to explore attracting other audiences that might have a bit of overlap with…

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May 31, 2018
Miscellaneous

Double Down On Your Strengths!

Double Down: Why I'm Working This I haven't written in a while, and despite setting a goal for myself to start writing more, I'm not going to kick my own butt over not getting around to it. Actually, if anything my priorities and goals have been evolving over the past while and it's been a great growing opportunity. Previously, I wanted to start up writing again to work on my ability to self-reflect. In all honesty, other factors came into play and this started to happen more naturally without forcing myself into writing more. Now that my goals are changing again, I'm realizing that I need to come up with some creative solutions for addressing them. For total transparency, one of my hobby goals is creating a brand for my show car, Ignantt. It's a fun hobby of mine, and…

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May 28, 2018

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